A gallery copywriter writes the text a gallery needs on a recurring basis: website and exhibition page copy, artwork descriptions, newsletters, and press releases. That is a different job from a one-off catalog essay written for a single show. If you need curatorial statements or catalog texts instead, see gallery and auction house writing. This page covers the retainer-style copy that keeps a gallery's site, inbox, and press list active between exhibitions.
I write this copy in English and Spanish, from a base in Barcelona, for galleries who would rather have one writer covering both languages than two separate vendors and a translation pass in between.
What I Write for Galleries
- Website and exhibition page copy. From €400, 1–2 weeks. The text that explains what a show is about to someone who has never set foot in your space.
- Artwork descriptions, set of 10. From €250, 5–7 days. Short, accurate descriptions for online viewing rooms and sales pages, written so each piece reads as distinct from the next.
- Gallery newsletter, per issue. From €150, 3 days. A regular email your list actually opens, not a recap of the press release.
- Press release. From €400, 5–7 days. Written to get picked up, not just sent. See how I approach art press release writing for the method.
Pricing & Timeline
| Deliverable | Starting price | Timeline |
|---|---|---|
| Website / exhibition page copy | from €400 | 1-2 weeks |
| Artwork descriptions, set of 10 | from €250 | 5-7 days |
| Gallery newsletter, per issue | from €150 | 3 days |
| Press release | from €400 | 5-7 days |
These are starting prices in EUR. I reply within 48 hours to confirm scope and the final price before we begin.
Bilingual EN/ES
The gallery world I write for splits roughly in two: European galleries whose collectors read Spanish and English side by side, and Latin American galleries who need a writer who understands both markets without a middleman. I deliver the same text in both languages myself, at a native level in each, so the Spanish version is not a translation of the English one but a text that was actually thought through twice. No agency markup for a second writer, no delay waiting for a translator to catch up with the concept, and no drift between the two versions six months into a working relationship.
Based in Barcelona, I currently work with galleries across the EU and with Latin American clients from Argentina to Mexico, and this page reflects that split directly: one contract, one voice, two languages.
Experience
I spent years covering gallery exhibitions for ART UKRAINE, which meant sitting through openings and press previews for shows I then had to explain clearly to readers who had not been in the room. That is the same skill a gallery copywriter needs for a newsletter or a website page: taking what the curator knows and making it land for someone reading on their phone. Gallery clients include Voloshyn Gallery (Kyiv and Miami) and Serpen, a Ukrainian art space in Berlin. Mira Tsybukovska, co-founder of Mio Gallery in Antwerp, called an article I wrote for them "wonderful." See more in selected work and about my background.
Frequently Asked Questions
What does a gallery copywriter cost?
Rates on this page start at €150 for a newsletter issue and go up to €400 for website copy or a press release. The art-writing industry has a widely cited floor: Flatpage recommends a minimum of about $1 per word for professional art writing, and my pricing sits inside that range rather than below it, because rushed, underpriced copy is usually the copy that needs rewriting a year later.
Do you write catalog essays too?
Yes. Catalog essays, curatorial statements, and wall labels are a separate, one-off service with their own pricing and process. See gallery and auction house writing for that side of the work.
Can you write in Spanish and English?
Yes, both natively. Your website copy, newsletter, or press release is written once by one person in each language, not drafted in English and run through a translator, so the tone stays consistent for a Barcelona audience and a New York one.
