Insights on art history, brand storytelling, and professional tips
Three real examples from my interviews with working artists: a philosophy, a world, a process. Why each one works and how to borrow the pattern.
Read more →What to note in the gallery, the five-part structure instructors expect, and how to lay out the report with pictures and a front page.
Read more →The structure reviewers expect, the concept paragraph that decides everything, and the practical details that move a proposal into the yes pile.
Read more →The tombstone format, common label sizes and placement, and the right way to write titles, so every label in the room matches your records.
Read more →A simple record-keeping system for cataloging your artwork: inventory numbers, dimensions, provenance, photographs, and why good records protect value.
Read more →Three curatorial statement templates with worked examples you can adapt. Real text patterns for thematic, tension-based, and witness-style exhibitions.
A curatorial note is a short text that introduces an exhibition without the depth of a full statement. When to use one, how to write it, and how it differs from a curatorial statement.
Learn how to write a gallery report with a clear five-part structure, a copy-ready template, and a checklist for documenting an exhibition.
Read more →Use this artwork certificate of authenticity template and checklist to record authorship, object details, provenance, issuer credentials, and supporting images.
Read more →Most artist statements sound like everyone else's. Here is how to write one that actually says something, with examples from working artists.
Read more →Use this gallery show press kit checklist to organize the exact materials journalists, art fair committees, and collectors expect before an exhibition.
Read more →What is a curatorial statement and how do you write one? Structure, examples, and the three questions every curatorial text must answer.
Read more →An artist CV is not a resume. Here is how to format one for gallery submissions, grants, and residencies, from someone who has read hundreds.
Read more →Most art press releases fail because they describe the exhibition instead of making someone want to see it. How to write one that works.
Read more →Exhibition wall labels can make or break how visitors experience art. How to write labels that inform without lecturing.
Read more →An artist bio is a third-person career summary. An artist statement is a first-person text about your work. Here is when you need which, with examples of both.
Read more →Most galleries write their own texts. Most of those texts are not working. Here is why hiring an art copywriter changes how collectors see your gallery.
Read more →Hiring an art writer for your exhibition? Here is what to look for, what to avoid, and how to tell the difference between a writer who understands art and one who just writes about it.
Read more →Brand storytelling for creative businesses is not about sounding pretty. It is about finding the true story behind your work and telling it in a way that sells.
Read more →What auction house catalog writing actually involves, what makes a lot description sell, and the mistakes that quietly cost houses millions.
Read more →Artwork attribution determines who created a work. Learn what “attributed to,” “studio of,” and “circle of” mean and how experts reach a conclusion.
Read more →A step-by-step guide to writing compelling gallery catalog texts — from artwork research to final copy.
Read more →Great brands don't just sell products — they tell stories. Discover why narrative is the secret ingredient behind every brand that truly resonates.
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